Heartland Pride began as a task force in the fall of 2010. Today, Heartland Pride (United in Pride) is an IRS 501(c) non-profit, charitable organization. Our volunteers, board members, and committee chairs are comprised of proactive people from all walks of life. We understand the importance of including our allies in our journey and helping our communities keep the pride in Pride!

We are committed to creating an inclusive environment, inspiring equality, celebrating diversity, and acknowledging the contributions of our community. We honor those who came before us and give thanks to our allies. We welcome those who want to contribute their time, money, talents, and other treasures. With your help, everything is possible!

Each year Heartland Pride produces a series of community based pride events, including: the Pride parade that is held in Downtown Council Bluffs, an annual Pride Pageant, and Pride Festival in Omaha with vendor and organizational fair, and various fundraising events throughout the year.